Print and
Digital reports
Transforming educational communication for In2scienceUK
after a recent rebrand, In2scienceUK sought to incorporate sub-branding into their new suite of programs: In2STEM, In2research, and In2careers.
each program required a distinct colour palette to reflect its identity. new interactive guides and reports had to not only be visually engaging but also align with the latest accessibility standards, refreshing and modernising the previous designs was a welcomed challenge.
Approach:
developed design concepts that incorporated the unique colour schemes of In2STEM, In2research, and In2careers while maintaining overall brand consistency.
created initial layouts focusing on modern, clean design principles.
emphasised a hierarchical structure to guide readers through the content effortlessly.
applied WCAG (Web Content Accessibility Guidelines) standards to ensure all text had sufficient contrast against backgrounds.
ensured the interactive elements, such as clickable contents and hyperlinks, were easy to navigate using assistive technologies.
presented the initial designs to In2scienceUK for feedback, making necessary adjustments based on their input.
“create a visually appealing design that adheres to our new branding guidelines, while ensuring the content remains accessible to all readers, including those with visual impairments.”
